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As a copywriter, you can learn a lot from comedians. Their pithy commentary packs a punch, because it’s entertaining, informative and memorable. Below are 3 videos  that you can use to orient yourself in “Trump’s Alternative Facts World.” Enjoy.


Entertaining: A lot of facts are jammed in this Randy Rainbow Song Parody, sung to the tune of “Matchmaker, Matchmaker” from Fiddler on the Roof.

Informative: you can learn that Trump’s Secretary of the Interior reversed the ban on lead ammunition as his first official act.  Using nontoxic ammunition should be a no brainer, but once again the Trump administration chooses to cater to the NRA rather than protect wildlife / human health.

Memorable:“You are not legally required to give a ‘hoot’, so go pollute. F**k the planet.”

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